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In the world of modern beauty, colour has long been celebrated but not always kindly. Behind many of the most popular makeup products are ingredients that challenge our skin’s health and our values. We’ve always believed that makeup should support, nourish, and protect the skin it sits on.
This is where the Selfie Stick was born.
Our Selfie Stick collection is more than a lip-and-cheek tint. It is a statement about the kind of makeup we believe in, and about the kind of skin we’re proud to celebrate. The process behind crafting these shades has been guided by a clear philosophy: colour should come from nature. Tints should heal while they highlight. And no product should ask you to choose between beauty and wellbeing.
This blog explores the making of the Selfie Stick shades and the values that shaped them. If you’ve ever wondered why we chose to launch a makeup product when we’re so deeply rooted in skincare, the answer is simple. We didn’t want to launch makeup. We wanted to redefine it.
Why We Decided to Create Colour
When we first launched, our aim was simple: create clean, nourishing skincare made from the land not a lab. But as our products made their way into more hands, we heard the same thing over and over again:
“Your balms are amazing… but do you have something with a bit of colour?”
The makeup industry is saturated with synthetics, heavy metals, hormone disruptors, and artificial pigments. But the more we thought about it, the more it made sense. If we could create colour that’s as safe and nourishing as our skincare, why shouldn’t we?
Women want to feel good in their skin. Sometimes, that means covering a blemish or adding a flush of warmth to tired cheeks. But we believe they shouldn’t have to compromise their health to do so.
That’s where the idea for the Selfie Stick was born: a product that’s makeup and skincare in one. Designed for everyday life. Safe enough to kiss your baby while wearing. And made for real skin, not filtered skin.
The Vision Behind the Shades
Each Selfie Stick shade is rooted in intention. We didn’t create colours that look great in packaging. We created colours that come alive on skin. Shades that bring out your natural tone, not hide it.
Each shade is designed to look good on real, lived-in skin. Whether you’re at the beach, in a boardroom, or breastfeeding on a park bench, the Selfie Stick was made to move with you.
Why Dubai Deserves Better Makeup
As part of our UAE family, you already know how the desert climate affects your skin. Heat, humidity, indoor cooling systems, and air pollution can leave skin thirsty, irritated, or reactive. The last thing it needs is a layer of toxic colourants or pore-blocking petroleum.
Our Dubai makeup philosophy is about more than appearances. It’s about supporting your skin in an environment where harsh conditions are the norm. The Selfie Stick range is lightweight, breathable, and rich in nutrients. It stays put without suffocating your pores. And because it’s crafted with nourishing, edible-grade ingredients, it works to heal while it highlights.
If you’ve ever felt like traditional makeup made your skin worse, you’re not imagining it. Many commercial tints rely on artificial waxes, preservatives, and dyes that create micro-inflammation even if it’s not visible. Over time, that can lead to clogged pores, dullness, or long-term sensitivity.
We wanted to flip that script. To offer Dubai makeup that supports skin instead of irritating it. Makeup that feels as good on the 12th hour as it did on the first.
The Multi-Use Promise
The Selfie Stick isn’t just a pretty face. It’s a tool. A go-to. A handbag essential. Its recipe allows you to:
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Use it on cheeks for a natural flush
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Dab it onto lips for soft, buildable colour
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Apply to eyelids for a subtle tint
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Swipe across the bridge of the nose for that post-holiday sun-kissed glow
In a world obsessed with overconsumption, we’re proud to offer a product that does more with less.
Sourcing Clean, Natural Pigments
Creating colour without compromise is no easy feat. Many brands, even “natural” ones turn to synthetic pigments or questionable mica sources. But we were adamant: if it’s going on your skin, it has to be clean, traceable, and nourishing.
We explored plant-derived tints, mineral blends, and natural oxides to develop a palette that’s both beautiful and safe. We worked closely with pigment experts to ensure our colours wouldn’t cause irritation, inflammation, or long-term sensitivity.
And just like all our other products, the Selfie Stick shades are:
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Free from artificial fragrances
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Free from synthetic preservatives
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Free from phthalates, parabens, or petrochemicals
You get colour, not chemicals. Nourishment, not noise.
What Makes a Tint Healing?
The idea that makeup could be healing isn’t new. Ancient civilisations often used plant oils and clays not just for beautifying, but for protection and skincare. We wanted to return to that wisdom and give it a modern update.
When you apply the Selfie Stick, you’re not just getting a pop of colour. You’re sealing moisture into your skin. You’re delivering essential fats and nutrients that support barrier repair. You’re protecting your lips from drying air and your cheeks from free radicals.
Healing makeup is about recognising that beauty and wellbeing can and should coexist. It’s about giving your skin more than a surface treatment. It’s about giving it care.
Made for Real Skin, Not Perfect Skin
The Selfie Stick is buildable, blendable, and forgiving. It doesn’t sink into fine lines. It doesn’t highlight texture. It moves with your skin and adjusts as you do.
Whether you’re a teen discovering skincare for the first time or a mother of four looking for something gentle, the Selfie Stick was made for you. It’s the product we wish we had when our own skin was going through changes.
The Power of Colour You Can Trust
Let’s be honest. Colour is powerful. A little tint can shift your mood, give you confidence, or help you feel more like yourself.
But we wanted that power to come without a price. You shouldn’t have to sacrifice your values, your health, or your skin to enjoy makeup. With the Selfie Stick, you don’t have to.
It’s makeup that honours your body.
It’s skincare that makes you feel radiant.
It’s Dubai makeup that was made with intention.
Where We’re Going Next
The success of the Selfie Stick has reaffirmed what we already knew: there is a real hunger for makeup that feels good and does good. As we grow, we’re continuing to explore new shades and new applications that align with our values.
We’re not interested in keeping up with trends. We’re here to build a clean colour wardrobe that empowers you one safe swipe at a time.
