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Pregnancy and postpartum are sacred times. They are filled with new beginnings, big changes, and deep physical, emotional, and hormonal shifts. During this season, the body isn’t just growing life it’s also shedding, stretching, adapting, and recovering. And with that comes changes in your skin. Stretch marks, dryness, itchiness, increased sensitivity these are not just common; they are part of the journey.
But here’s something we believe with all our hearts: during these delicate times, your skin doesn’t need more complexity. It needs less. Less clutter. Fewer ingredients. Zero toxins. What it needs is comfort. Nourishment. Simplicity.
We create products that honour these natural transitions. Our entire line is crafted with edible-grade ingredients that you could feel safe using during pregnancy, while breastfeeding, and during those tender postpartum days. Because we know you’re not just taking care of yourself anymore.
Let’s talk about why simple, nourishing skincare matters during this stage and how real skin transformation starts with stripping back, not piling on.
Why Skin Changes During Pregnancy and Postpartum
Hormonal changes during pregnancy can lead to increased oil production, pigmentation changes (such as melasma), heightened sensitivity, and even unexpected breakouts. Some mothers find that their skin glows. Others find it becomes dry, itchy, and unpredictable. It’s all normal.
After birth, hormones shift again sometimes dramatically. You may experience drier skin, increased sensitivity, or feel like your skin no longer “feels like yours.” These are not flaws. They are signs of a body doing extraordinary work, both inside and out.
But what your skin needs in both pregnancy and postpartum is gentleness. A no-fuss approach. The kind of skin support that doesn’t interrupt these changes but nourishes and supports them.
Why Simplicity Matters More Than Ever
During pregnancy, your body becomes more reactive not just to food, but also to topical products. You may find that products you once loved now cause irritation or inflammation. That's because your immune system becomes more alert during pregnancy, which makes your skin more sensitive.
Postpartum, your body is still recalibrating. You're likely navigating sleep deprivation, breastfeeding, emotional highs and lows, and possibly skin concerns like perioral dermatitis, stretch marks, or sore, dry patches especially if you're nursing.
Now is not the time for complicated 10-step routines or strong actives. Your skin doesn't need to be "fixed." It needs to be cared for.
Our approach to skin transformation begins with cutting out the noise. No artificial fragrances. No preservatives. No synthetic emulsifiers. Just clean, nutrient-rich recipes that soothe and support your skin through every phase of motherhood.
Our Edible-Grade Philosophy
Why edible-grade? Because we believe what goes on your skin should be as safe as what goes in your body especially during pregnancy and postpartum.
Your skin absorbs what you put on it. Babies are also constantly nuzzling close against your chest, your arms, your face. It only makes sense to use products that you feel good about transferring through touch.
We use only real, recognisable ingredients like grass-fed tallow, beeswax, and unrefined oils. These are the kinds of fats and nutrients your skin already knows how to use. Nothing your great-grandmother wouldn’t recognise. Nothing you’d feel nervous about applying around your baby.
And yes, that means we’re completely free from endocrine disruptors, synthetic preservatives, petroleum derivatives, and anything that doesn’t belong on such sacred skin.
The Fierce Nature Motherhood Essentials
Let’s explore our staples that mothers come back to again and again for safe, simple, effective care before, during and after birth.
The ultimate skin transformer. Rich, soothing, and incredibly versatile.
Use it on:
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Stretching bellies
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Dry nipples (safe for breastfeeding)
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Chapped lips
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Flaky cheeks
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Sensitive hands or feet
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Perineal care (post-birth)
Many mothers tell us it’s the one thing they keep at their bedside throughout pregnancy and postpartum not just for themselves but also for their baby’s dry spots or diaper rash.
Yes, even in pregnancy, skin protection matters especially when melasma or pigmentation becomes a concern. Our Sun Balm is mineral-based and free from chemical sunscreens. That means it protects without irritation.
Use it:
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On your face, shoulders or chest during morning walks
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As a light barrier balm for baby cheeks exposed to sun or wind
Bug Balm & Wound Healing Balm
Pregnancy and postpartum mean you may be more cautious than ever about what you put on bites, cuts, or itches.
Use these to:
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Avoid harsh ointments or petroleum-based products
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Treat minor cuts, itches or mosquito bites safely
These are gentle, multi-use staples to keep in your mum-and-baby toolkit.
Let’s not forget about you. Our Selfie Stick balms offer a natural flush of colour with zero compromise.
Use on:
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Cheeks, lips and lids when you want to feel more put together without reaching for makeup filled with parabens or artificial dyes.
A little glow can go a long way especially during those tired weeks where self-care feels like a luxury.
Real Skin Transformation Looks Like This
We’ve heard countless stories from new mothers. Dry, cracking nipples that found comfort in our balms. Complexions that glowed again after weeks of feeling tired and dull. Skin that felt like theirs again was soft, calm, hydrated.
That’s what skin transformation means to us. Not a dramatic “before and after” but a quiet reclaiming. A feeling of returning to yourself.
How to Build a Postpartum Skincare Ritual
We know time is short and schedules are unpredictable during this phase of life. So keep it simple.
Here’s a basic routine we recommend:
Morning
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Cleanse with Tallow Soap and warm water or a gentle, natural cloth
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Apply Nourish Balm as a moisturiser
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Use Sun Balm if heading outdoors
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Use Selfie Stick if you’re heading out or want a light flush of colour
Evening
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Massage Nourish Balm into face and neck
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Apply Wound Healing Balm on any sensitive areas or bites
No serums. No peels. No confusion. Just touch, care, and clean nourishment.
Your Baby’s First Skincare Should Be as Clean as Yours
Our products are so gentle, many mothers use them on their babies too. Whether it’s dry patches, baby acne, diaper irritation, or flaky scalp our balms are often the first things mums reach for before turning to medicated creams.
Why? Because real, natural fats like tallow mimic the protective barrier your baby was born with. They seal in moisture, soothe irritation, and feed the skin in a way synthetic creams can’t replicate.
That’s why everything we make is safe enough to be shared between mum and baby from bump to cradle and beyond.
Your Skin Is Worth Honouring
There’s nothing more powerful than a woman growing, birthing, and caring for life. And there’s nothing more beautiful than caring for the skin that holds her through it all.
In a time when so much attention is on the baby (rightfully so), we want to redirect just a little of that attention back to you. Back to the woman who needs sleep, softness, and simple care.
You deserve a routine that doesn’t complicate. You deserve skin transformation that doesn’t promise perfection but supports the healing that’s already happening beneath the surface.
Our recipes don’t mask, strip or disrupt. They feed. They support. They restore.
